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Design toolsAvailable

Attention Insight

Predictive eye-tracking analytics for designs, websites, ads, and video

Attention Insight predicts where people look on designs, websites, ads, products, and video before launch. It generates attention heatmaps and metrics to help teams test concepts, compare visual variations, improve hierarchy, and support design decisions with shareable analysis.

AIAttention InsightProduct screenshot pending
Best for
Designers refining visual hierarchy before launch
Pricing signal
EUR 23 / month, billed annually
Primary category
Design tools
Last verified
Jul 31, 2026

The decision

Should Attention Insight make your shortlist?

Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.

Strongest fit

Who it is built for

  • Designers refining visual hierarchy before launch
  • UX experts comparing design concepts
  • Marketing teams validating website and campaign visuals
Practical use cases

Jobs it can take on

  • Generate attention heatmaps for a design or short video
  • Compare two design variations side by side
  • Create shareable PDF or PowerPoint design-analysis reports
Before you choose

Know the tradeoffs

  • Free access is limited to a 14-day trial before a paid subscription is required.
  • The Visual Usability Checker analyzes static Figma frames rather than interactive prototypes, motion, or real-time behavior.

Inside the product

What you can actually do with it.

The core product capabilities, grouped around the work they enable.

Attention analytics

Generates attention heatmaps, focus scores, clarity scores, percentage-of-attention metrics, contrast maps, and AI recommendations.

Design comparison

Displays two analyses side by side to compare changes in attention heatmaps and focus maps.

Tool integrations

Offers integrations including a Figma plugin, Chrome extension, and an API for bringing attention metrics into other platforms.

Typical workflow

Upload a design or short clip, or analyze a website URL, then generate attention heatmaps and visual-attention metrics. Review the results and comparisons to refine key elements, then share or export the analysis for stakeholders.

Plans and official links

Plans and accessEUR 23 / month, billed annua.

See the entry price, free access options, company details, and direct vendor destinations in one place.

Choosing for a real workflow?

Make the tool work with the rest of your operation.

We map the workflow, connect existing systems, choose what to buy, and build what is missing.

Discuss your workflow