Strongest fit
Who it is built for
- Marketing teams researching customer and audience segments
- E-commerce and B2B companies building buyer personas
- Agencies developing personas and market research for clients
Delve AI
Personas, digital twins, and synthetic market research
Delve AI is market research and marketing software that creates data-driven personas from first-party and public data. Teams can explore those personas through digital twins, run synthetic surveys and interviews, and turn audience insights into marketing recommendations.
DADelve AIProduct screenshot pending
- Best for
- Marketing teams researching customer and audience segments
- Pricing signal
- USD 317 / month
- Primary category
- Market research
- Last verified
- Jul 30, 2026
The decision
Should Delve AI make your shortlist?
Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.
Practical use cases
Jobs it can take on
- Generate data-driven customer, user, audience, and employee personas
- Run surveys and interviews with synthetic users
- Create channel-specific marketing recommendations from persona insights
Before you choose
Know the tradeoffs
- The free tier includes one Audience Persona, one Website Persona, and 50 Digital Twin chat credits.
- Digital twins are interactive representations of personas, not real people.
- Website Persona setup requires connecting a Google Analytics property.
Inside the product
What you can actually do with it.
The core product capabilities, grouped around the work they enable.
Persona Generator
Generates comprehensive personas using first-party and public data, automatic segmentation, and audience insights.
Digital Twins
Lets teams interact with persona-based digital twins to explore customer, user, and employee questions.
Synthetic Research
Uses AI personas to conduct surveys, interviews, and market research with users and customers.
Typical workflow
Create an account and connect relevant data sources such as website analytics, customer information, social audiences, or competitor inputs. Delve AI produces personas and segments that can be explored through digital twins or synthetic research, then used to generate marketing recommendations.
Plans and official links
Plans and accessUSD 317 / month.
See the entry price, free access options, company details, and direct vendor destinations in one place.
Starting pointUSD 317 / month
Free planFree trial
See plans- Provider
- Delve AI, Inc.
- Based in
- US
Official destinations
Choosing for a real workflow?
Make the tool work with the rest of your operation.
We map the workflow, connect existing systems, choose what to buy, and build what is missing.