Strongest fit
Who it is built for
- Teams enriching U.S. customer or lead records
- Marketing and sales teams that need predictive lead prioritization
- Product teams that need customer context through an API or MCP
Faraday
Customer context and predictive data for business workflows
Faraday enriches customer and lead records with U.S. consumer context, and can build predictive models from first-party data. Teams can deliver selected attributes and propensity scores to their stack through an API, MCP, file append, or integrations.
FAFaradayProduct screenshot pending
- Best for
- Teams enriching U.S. customer or lead records
- Pricing signal
- USD 0.05 per matched data point
- Primary category
- Customer data platforms
- Last verified
- Jul 30, 2026
The decision
Should Faraday make your shortlist?
Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.
Practical use cases
Jobs it can take on
- Append selected consumer attributes to existing customer records
- Build models for outcomes such as conversion, churn, or next-best offer
- Deploy customer context and predictions to CRMs, warehouses, and other tools
Before you choose
Know the tradeoffs
- Faraday's published consumer context covers U.S. adults.
- Self-service data enrichment is billed per matched data point.
Inside the product
What you can actually do with it.
The core product capabilities, grouped around the work they enable.
On-demand context
Users can select consumer and identity data points and receive them through an API, MCP, or file append.
Custom predictions
Faraday can use a customer's data to build and deploy bespoke machine-learning models.
Stack deployment
The platform supports recurring deployments of customer context into connected business systems.
Typical workflow
Choose the customer context or outcome to address, then provide customer or lead identifiers through a file upload, API, or connected system. Faraday matches records to its identity graph, enriches them with selected attributes, and can deploy custom predictive scores into the customer's workflow.
Plans and official links
Plans and accessUSD 0.05 per matched data po.
See the entry price, free access options, company details, and direct vendor destinations in one place.
Starting pointUSD 0.05 per matched data point
- Provider
- Faraday, Inc.
- Based in
- US
- Founded
- 2012
Official destinations
Choosing for a real workflow?
Make the tool work with the rest of your operation.
We map the workflow, connect existing systems, choose what to buy, and build what is missing.