Strongest fit
Kraftful
Voice of customer technology acquired by Amplitude
Kraftful was a voice-of-customer platform for product teams that analyzed unstructured feedback and turned it into product insights. Amplitude acquired Kraftful in July 2025 and stated that the standalone Kraftful platform would shut down as its technology was integrated into Amplitude.
KRKraftfulProduct screenshot pending
- Best for
- Teams evaluating this category
- Pricing signal
- Not publicly listed
- Primary category
- Product management
- Last verified
- Jul 30, 2026
The decision
Should Kraftful make your shortlist?
Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.
Practical use cases
Jobs it can take on
Before you choose
Know the tradeoffs
- Amplitude stated that the standalone Kraftful platform would shut down on August 11, 2025.
- Kraftful's voice-of-customer technology is being integrated into Amplitude's platform.
Inside the product
What you can actually do with it.
The core product capabilities, grouped around the work they enable.
Typical workflow
Kraftful is no longer offered as a standalone product. Its voice-of-customer capabilities are being integrated into Amplitude.
Plans and official links
Plans and accessNot publicly listed.
See the entry price, free access options, company details, and direct vendor destinations in one place.
Starting pointNot publicly listed
- Provider
- Amplitude, Inc.
- Based in
- US
Official destinations
Choosing for a real workflow?
Make the tool work with the rest of your operation.
We map the workflow, connect existing systems, choose what to buy, and build what is missing.