Strongest fit
Who it is built for
- Marketers repurposing long-form assets for social media
- Teams maintaining social content in a defined brand voice
- Organizations coordinating employee advocacy programs
Lately
AI assistant for creating and managing social media content
Lately helps marketers turn long-form text, audio, and video into social posts tailored to individual platforms and brand voices. It supports scheduling, publishing, analytics, and employee advocacy workflows for individuals, teams, agencies, and larger organizations.
LALatelyProduct screenshot pending
- Best for
- Marketers repurposing long-form assets for social media
- Pricing signal
- USD 14 / month, billed annually
- Primary category
- Social media management
- Last verified
- Jul 31, 2026
The decision
Should Lately make your shortlist?
Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.
Practical use cases
Jobs it can take on
- Turn articles, podcasts, and videos into platform-specific social posts
- Schedule and publish social media content across connected channels
- Provide employees with approved, individualized content to share
Before you choose
Know the tradeoffs
- The Starter plan includes one voice model, five social channels, and one user seat.
- The new Kately social media agent is currently available through a waitlist.
- Lately currently publishes to LinkedIn, X, Facebook, Instagram, and YouTube.
Inside the product
What you can actually do with it.
The core product capabilities, grouped around the work they enable.
Long-form content repurposing
Lately transforms text, audio, and video assets into social media posts customized for individual platforms.
Brand voice modeling
Its AI studies past social content and audience response to build a custom writing model for the brand.
Employee advocacy
Teams can provide pre-approved content for employees to publish across their own social channels.
Typical workflow
Add existing text, audio, or video content for Lately to convert into social posts. Review the generated content, use the calendar and scheduling tools, then publish through connected social channels. Teams can also distribute approved messaging to employee advocates.
Plans and official links
Plans and accessUSD 14 / month, billed annua.
See the entry price, free access options, company details, and direct vendor destinations in one place.
Starting pointUSD 14 / month, billed annually
Free planFree trial
See plans- Provider
- Lately, Inc.
- Based in
- US
Official destinations
Choosing for a real workflow?
Make the tool work with the rest of your operation.
We map the workflow, connect existing systems, choose what to buy, and build what is missing.