Strongest fit
Who it is built for
- Creative professionals developing visual campaigns
- Marketing teams producing social content and ads
- Film, entertainment, and gaming teams creating visual concepts
Luma AI
Creative agents for generating and refining visual content
Luma AI is a browser-based creative workspace that uses agents to plan, generate, iterate, and refine image, video, and audio work. It combines Luma models with selected third-party models, built-in editing, and shared project context for individual creators and creative teams.
LALuma AIProduct screenshot pending
- Best for
- Creative professionals developing visual campaigns
- Pricing signal
- USD 30 / month
- Primary category
- Video generators
- Last verified
- Jul 30, 2026
The decision
Should Luma AI make your shortlist?
Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.
Practical use cases
Jobs it can take on
- Generate video clips from text prompts or reference images
- Create and modify images for creative projects
- Develop and refine multi-step image, video, and audio workflows
Before you choose
Know the tradeoffs
- Free-plan video outputs are watermarked and intended for personal, non-commercial use.
- Generation consumes credits, and the credit cost varies by model, output type, and specification.
Inside the product
What you can actually do with it.
The core product capabilities, grouped around the work they enable.
Creative Agents
Luma Agents plan, generate, iterate, and refine creative work with context across stages of a project.
Multi-model generation
The workspace combines Luma and selected third-party image, video, and audio models in one creative workflow.
In-project editing
Built-in editing and refinement tools let users continue improving outputs without manual handoffs between tools.
Typical workflow
Start a project with a brief, prompt, or reference material and use Luma's agents to develop creative directions. Generate images, video, or audio, then iterate and refine the outputs in the same project workspace.
Plans and official links
Plans and accessUSD 30 / month.
See the entry price, free access options, company details, and direct vendor destinations in one place.
Starting pointUSD 30 / month
Free planFree trial
See plans- Provider
- Luma AI, Inc.
- Based in
- US
Official destinations
Choosing for a real workflow?
Make the tool work with the rest of your operation.
We map the workflow, connect existing systems, choose what to buy, and build what is missing.