Strongest fit
Who it is built for
- Hotel teams managing guest reviews across platforms
- Hotel groups comparing guest feedback across properties
- Hospitality teams seeking consistent on-brand review replies
MARA
Hotel reputation management for guest reviews and feedback
MARA is hotel reputation management software for responding to guest reviews, analyzing feedback, collecting survey responses, and showcasing ratings. Hospitality teams can use a central review inbox, AI-generated replies tailored to their brand voice, and analytics that surface performance trends across properties.
MAMARAProduct screenshot pending
- Best for
- Hotel teams managing guest reviews across platforms
- Pricing signal
- EUR 60 / month per property, billed annually
- Primary category
- Reputation management
- Last verified
- Jul 30, 2026
The decision
Should MARA make your shortlist?
Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.
Practical use cases
Jobs it can take on
- Draft and publish responses to guest reviews
- Analyze review themes and performance across hotel properties
- Collect guest feedback through AI-aided surveys
Before you choose
Know the tradeoffs
- The entry Generator plan is a copy-and-paste review response tool; Review Inbox and Review Analytics are not included.
- Pricing is per property and includes a limited number of answers, with additional-answer charges.
- The product is designed around hotel guest-feedback and reputation-management workflows.
Inside the product
What you can actually do with it.
The core product capabilities, grouped around the work they enable.
Review Inbox
Centralizes reviews from connected sources, generates replies, and supports configurable response automation.
Brand Voice and Smart Snippets
Uses existing replies and recurring guest-feedback topics to tailor AI-generated review responses.
Review Analytics
Analyzes guest feedback, compares property performance, and provides summaries and reports.
Typical workflow
Connect review sources or paste a review into MARA, then generate and refine a reply before sending it. Teams can use the inbox to manage incoming reviews and use analytics to examine feedback themes and performance across properties.
Plans and official links
Plans and accessEUR 60 / month per property,.
See the entry price, free access options, company details, and direct vendor destinations in one place.
Starting pointEUR 60 / month per property, billed annually
See plans- Provider
- MARA Solutions GmbH
- Based in
- DE
Official destinations
Choosing for a real workflow?
Make the tool work with the rest of your operation.
We map the workflow, connect existing systems, choose what to buy, and build what is missing.