Strongest fit
Who it is built for
- Sales teams building ideal customer profiles from buyer signals
- SDR and outbound teams automating personalized outreach
- Go-to-market teams syncing prospecting data with CRM and engagement tools
Persana AI
AI sales prospecting with intent signals and outreach agents
Persana AI is a sales prospecting platform that combines data enrichment, buyer-intent signals, research agents, and outreach automation. Its team has joined Rox, and Persana states that it is sunsetting the platform while transitioning current customers to Rox.
PAPersana AIProduct screenshot pending
- Best for
- Sales teams building ideal customer profiles from buyer signals
- Pricing signal
- USD 0 / month
- Primary category
- Sales intelligence
- Last verified
- Jul 30, 2026
The decision
Should Persana AI make your shortlist?
Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.
Practical use cases
Jobs it can take on
- Build prospect lists with firmographic, technographic, and behavioral signals
- Track buyer-intent signals such as job changes, hiring, funding, and website activity
- Generate personalized messages and sequence outbound outreach
Before you choose
Know the tradeoffs
- Persana states that it is sunsetting the platform and transitioning customers to Rox.
- The Free plan includes 50 credits, 50 email enrichments, and five phone numbers.
Inside the product
What you can actually do with it.
The core product capabilities, grouped around the work they enable.
Data enrichment
Persana combines more than 100 data providers for contact, company, technographic, and funding information.
Live intent signals
The platform detects signals including job changes, hiring trends, funding events, technology changes, and website activity.
AI outreach agents
Persana's agents can research companies, score leads, generate personalized messages, and sequence outreach.
Typical workflow
Teams define an ideal customer profile, then monitor live buyer signals and enrich prospect records. They deploy AI agents to research and personalize outreach, then sync engagement with CRM, email, Slack, or advertising tools.
Plans and official links
Plans and accessUSD 0 / month.
See the entry price, free access options, company details, and direct vendor destinations in one place.
Starting pointUSD 0 / month
Free planFree trial
See plans- Provider
- Netla Inc
Official destinations
Choosing for a real workflow?
Make the tool work with the rest of your operation.
We map the workflow, connect existing systems, choose what to buy, and build what is missing.