Strongest fit
Who it is built for
- Product teams exploring customer problems
- Teams testing product concepts and messaging
- Researchers preparing questions for organic studies
Synthetic Users
AI-simulated user research for product teams
Synthetic Users is a user research platform for running qualitative studies with AI-simulated participants. Teams can define an audience, conduct automated interviews, and receive an insights report in minutes to support early exploration, concept testing, and ongoing product research.
SUSynthetic UsersProduct screenshot pending
- Best for
- Product teams exploring customer problems
- Pricing signal
- USD 12,500 / year
- Primary category
- User research
- Last verified
- Jul 30, 2026
The decision
Should Synthetic Users make your shortlist?
Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.
Practical use cases
Jobs it can take on
- Run problem-exploration interviews
- Test product concepts before launch
- Enrich participant models with proprietary customer data
Before you choose
Know the tradeoffs
- Synthetic Users is designed as a discovery co-pilot rather than a replacement for real user research.
- Plans are annual and start at USD 12,500 per year.
Inside the product
What you can actually do with it.
The core product capabilities, grouped around the work they enable.
AI-simulated participants
The platform runs qualitative research with AI-simulated users that develop stable OCEAN-grounded personality profiles.
Automated interviews
Synthetic participants maintain context and continuity across interview questions, enabling automated qualitative studies.
RAG data enrichment
Teams can add transcripts, support tickets, customer conversations, and other proprietary data to participant models.
Typical workflow
Define the target audience and plan a study, then run interviews with synthetic participants. Synthetic Users returns an insights report with an executive summary, themes, participant quotes, and recommendations.
Plans and official links
Plans and accessUSD 12,500 / year.
See the entry price, free access options, company details, and direct vendor destinations in one place.
Starting pointUSD 12,500 / year
See plans- Provider
- Synthetic Users Inc
- Based in
- US
Official destinations
Choosing for a real workflow?
Make the tool work with the rest of your operation.
We map the workflow, connect existing systems, choose what to buy, and build what is missing.