Strongest fit
Who it is built for
- Sales leaders coaching teams from call evidence
- Sales reps reviewing buyer interactions and follow-ups
- Revenue operations teams analyzing conversation data
TRAQ
Conversation intelligence and AI coaching for sales teams
TRAQ is a conversation intelligence platform for revenue teams. It records and transcribes sales and customer conversations, then uses AI to produce summaries, action items, buyer insights, coaching feedback, and call analysis that can be synced with CRM workflows.
TRTRAQProduct screenshot pending
- Best for
- Sales leaders coaching teams from call evidence
- Pricing signal
- $39 / user / month
- Primary category
- Sales enablement
- Last verified
- Jul 30, 2026
The decision
Should TRAQ make your shortlist?
Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.
Practical use cases
Jobs it can take on
- Record and transcribe sales calls
- Identify buyer needs, objections, and decision criteria
- Create follow-up messages and action items after meetings
Before you choose
Know the tradeoffs
- The Individual plan includes 25 hours of transcription and AI analysis per month.
- Data is saved for 90 days after cancellation.
Inside the product
What you can actually do with it.
The core product capabilities, grouped around the work they enable.
Conversation intelligence
TRAQ records and transcribes customer conversations, then analyzes buyer signals, sentiment, objections, risks, and relationship health.
Ask Ava
Ava is TRAQ's AI assistant for asking questions about individual conversations or the wider call library.
Sales coaching
TRAQ provides self-guided coaching, a coaching library, role-play scenarios, and call scoring aligned to a team's methodology.
Typical workflow
Connect TRAQ to a phone system, calendar, or CRM to capture customer conversations. TRAQ transcribes and analyzes calls, then gives the team summaries, buyer insights, scores, action items, and follow-up drafts.
Plans and official links
Plans and access$39 / user / month.
See the entry price, free access options, company details, and direct vendor destinations in one place.
Starting point$39 / user / month
Free trial
See plansOfficial destinations
Choosing for a real workflow?
Make the tool work with the rest of your operation.
We map the workflow, connect existing systems, choose what to buy, and build what is missing.