Strongest fit
Who it is built for
- Marketing teams running website conversion experiments
- Teams personalizing pages for defined visitor audiences
- Organizations optimizing Webflow or non-Webflow sites
Webflow Optimize
AI-powered website optimization and personalization from Webflow
Webflow Optimize, formerly Intellimize, is Webflow's website experimentation and personalization product. Teams can run A/B tests, create targeted variants, and use AI to select the best-performing experience for visitors. It works natively in Webflow and can also be deployed on other CMS platforms.
WOWebflow OptimizeProduct screenshot pending
- Best for
- Marketing teams running website conversion experiments
- Pricing signal
- USD 299 / month
- Primary category
- Website optimization
- Last verified
- Jul 31, 2026
The decision
Should Webflow Optimize make your shortlist?
Start with the job, the team, and the constraints. Product fit becomes much clearer when those three line up.
Practical use cases
Jobs it can take on
- Testing page variants to identify the stronger performer
- Showing targeted content to visitor segments
- Using AI to allocate traffic to higher-converting variations
Before you choose
Know the tradeoffs
- Optimize pricing is based on monthly page views.
- The standard Optimize plan supports up to five concurrent optimizations.
- Pricing for Optimize on non-Webflow sites requires contacting sales.
Inside the product
What you can actually do with it.
The core product capabilities, grouped around the work they enable.
A/B testing
Teams can compare page variations to identify a winner based on performance results.
Audience personalization
Optimize supports rules-based targeting for visitor segments using attributes and behavior.
AI Optimize
AI can test multiple variations and adapt delivery to show each visitor a better-performing experience.
Typical workflow
Create an optimization for selected page elements, build one or more variations, and define a goal or audience. Launch a traditional test, rules-based personalization, or AI-optimized experience, then review results in the Webflow Insights panel.
Plans and official links
Plans and accessUSD 299 / month.
See the entry price, free access options, company details, and direct vendor destinations in one place.
Starting pointUSD 299 / month
Free plan
See plans- Provider
- Webflow, Inc.
- Based in
- US
Official destinations
Choosing for a real workflow?
Make the tool work with the rest of your operation.
We map the workflow, connect existing systems, choose what to buy, and build what is missing.